Greetings, this is a member of the Black Desert Mobile Partner Creator program.

Since July 25, 2023, for nearly two years, I have been with Black Desert Mobile with unwavering affection and have strived to communicate with fellow Adventurers as a Partner Creator. However, I have long felt that the operational methods and support system of the Partner Creator program itself are lacking, and I am writing this post to urge for improvements.

Currently, there are only five official Partner Creators for Black Desert Mobile. This number starkly illustrates the program's current situation. The term "elite few" feels hollow when even this small number of individuals operate in isolation on their respective channels, largely unaware of each other's existence or activities.

On April 3rd, at a meeting I attended, I personally suggested creating a communication platform for Partner Creators. This was because I hoped to share information, grow together through exchanges with fellow creators, and furthermore, create positive synergy within the Black Desert Mobile community. Unfortunately, nearly two months have passed since then, and there has been no tangible response or change to the program.

A more serious issue is that recruitment for general creators, not just Partner Creators, is also failing. The fact that there wasn't a single applicant in the recent general creator recruitment drive raises serious questions about the current program's appeal and vision. The management team needs to deeply consider why no one wants to participate in this program.

What is Wrong with the Partner Creator Program?

• A Nominal Communication Channel: The previously operated Discord channel was effectively abandoned, and the current 1:1 KakaoTalk communication serves more as a channel for one-way announcements or work directives rather than genuine two-way communication. This makes it difficult to feel respected as a partner and to contribute collaboratively to the program's development.
• Lack of Partner Interaction and Community: There are no official channels or opportunities for even the five partners to interact. This not only leads to a lack of information sharing but also makes it difficult to feel a sense of belonging or solidarity as a partner.
• Insufficient Tangible Recognition and Support: Beyond the in-game special title, there is a lack of visual indicators or special recognition on official forums for Partner Creators. Furthermore, it's hard to feel how effectively promised benefits like "channel growth support" and "content creation support" are being provided in a way that is tailored to each creator's specific needs.

At the meeting on April 3rd, the management frankly stated, "Mobile is different from PC in terms of content consumption speed, and there are very limited differences in what can be used for broadcast content, which presents difficulties." If you acknowledge these difficulties, then the role of creators, who reproduce content in various ways and actively communicate with users, becomes even more critical. Nevertheless, if the Partner/General Creator program lacks appeal and even existing partners are isolated, this can only be interpreted as the management team itself showing no will to solve the problem.

The Partner Creator Program Needs to Change This Way:

• A Comprehensive Re-evaluation of Program Appeal: It is necessary to accurately understand why there were no general creator applicants and what complaints existing partners have through in-depth surveys and discussions. The program's appeal and vision must be fundamentally redesigned.
• Activation of Official Communication Channels: A group chat room (revamped KakaoTalk or Discord) involving all five current partners and the 담당 CM (Community Manager) should be immediately established, and two-way communication should be mandated through regular online meetings. A channel is needed where partners' suggestions and feedback can be substantively discussed and reflected.
• Support for Creator Network Building: Opportunities for both partners and general creators to interact, such as online/offline exchange forums, should be established to promote information sharing, collaboration opportunities, and community revitalization.
• Tailored Support and Clear Standard Setting: Expand tailored content creation support considering the characteristics and strengths of each creator's channel (e.g., providing advance information on game updates, collaboration opportunities with the development team, channel promotion support, strengthening practical rewards). Clear and transparent standards for program participation, maintenance conditions, and benefits should be presented.
• Support for Mobile-Friendly Content Creation: Practical assistance, such as sharing ideas for mobile platform-specific content creation, supporting creation tools, and providing optimization guides, should be offered so creators can produce high-quality content.

I sincerely hope that the Black Desert Mobile Partner Creator program will be reborn not as a mere honorary position or a one-sided promotional tool, but as a core pillar where the game company and creators respect and cooperate with each other to grow together and, furthermore, build a healthy game community.

Even if it's a small voice, I earnestly request you to listen and take active measures for a comprehensive review and substantial improvement of the program.